ISO 10002 Customer Satisfaction Management System
Commerce has became popular in today’s business world, the number of the enterprises in the same sector has increased and so customer expectations have increased and changed; these factors have caused the practices of enterprises to get more difficulty and made “customer” notion more important. It is possible for enterprises to achieve their continuity, survive in the sector, create a brand, protect the brand values and aim at increasing the brand value and achieve these goals through the retention of the existing customers and acquisition of new customers and this can be ensured through the absolute customer satisfaction.
We can define customer satisfaction as the benefit that customers gain from the goods and services in return for their expectations. ISO 10002 Customer Satisfaction Management System is a management approach that enables the company to establish more profitable and long-term relations with potential customers and promote these relations. This standard primarily stipulates to fulfill the commitments on creating a customer-oriented environment open to feedback (including complaints), finding a solution for every complaint that has been taken and developing customer services.
What Are The Benefits of ISO 10002 Customer Satisfaction Management System?
- Shows what kind of way should be followed in line with the feedbacks coming from customers.
- Improves the awareness and attention of employees on customers’ complaints.
- Indicates that the customers are cared about.
- Provides customer satisfaction.
- Prevents recurrence of complaints and provides opportunity of solutions.
- Increases reputation of the establishment.
- Reduces costs of customer retention.
Who Can Use/Implement ISO 10002 Standard?
ISO 10002 Customer Satisfaction Management System Standard is a standard that can be implemented by any type and size of private establishment, public establishment or sector based on voluntarines that desires to satisfy their customers and provide service beyond the customers’ expectations.